Built by Chaos privacy notice

Built by Chaos is run by Nikki. For questions about your information, contact hello@builtbychaos.com.

Requesting the free guide

We use your email address to send a confirmation email. Once you confirm, we send one email with your requested guide, One Idea. Three Posts.

You do not need to sign up for marketing emails to receive the guide. The form has a separate, optional checkbox:

“Also send me practical AI tips and occasional Built by Chaos offers. I can unsubscribe at any time.”

This box is unchecked by default. We send those tips and offers only if you choose to receive them. You can unsubscribe at any time using the link in those emails or by contacting us.

Information collected

The form collects your email address and records your choices. MailerLite also records signup information, including your IP address, location, date, time and signup source, to document the request and consent.

Our providers process technical information, such as IP addresses and website traffic data, to operate and protect their services.

Services we use

We use MailerLite to manage the signup form, store subscriber information and consent records, and send emails. Cloudflare hosts the landing page. These providers process information as part of providing their services.

Form and email analytics

The embedded form uses MailerLite scripts and signup analytics. Provider features may use cookies or similar browser storage. Email-open tracking is disabled for the guide delivery email.

Optional website analytics

We use Google Analytics 4 on the landing page only if you choose Accept analytics. Until you accept, or if you reject, we do not load Google Analytics or set its cookies. This choice is separate from optional marketing emails and does not affect requesting the guide.

If you accept, Google Analytics records a page view and basic visit and engagement measurements and, if your guide request is accepted by the form provider during that visit, a guide-request-accepted event. That event does not prove email confirmation or guide delivery. We send a fixed homepage address and title, an empty referrer, and no email address, form contents or URL query strings. Analytics also processes technical information such as browser/device information and uses first-party cookies with a configured 30-day lifetime to distinguish visits. Google processes IP information to provide the service; we have disabled granular location and device collection.

Google Signals, advertising personalization and automatic enhanced measurement (including forms and site search) are off. We do not use this setup for advertising. Analytics is not loaded on the privacy or thank-you pages or the Pages preview hostname.

Use Analytics preferences on the landing page at any time to reject or withdraw. Withdrawal removes Analytics cookies and reloads the page to stop the loaded Google tag. We save your analytics choice in local browser storage so we can remember it. Read Google’s privacy policy.

Questions and requests

Contact hello@builtbychaos.com to ask about your information or request access, correction or deletion.